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Part 1: Pricing Comparison and Profit Structure with SocialPilot ($30/month)

Old Pricing vs. New Pricing

Old Pricing (per client):
- 1 channel: R1,250
- 2 channels: R1,250 + R750 = R2,000 (R1,000/channel avg.)
- 3 channels: R1,250 + R750 + R500 = R2,500 (R833/channel avg.)
- 4 channels: R1,250 + R750 + R500 + R500 = R3,000 (R750/channel avg.)
New Pricing (per client):
- 1 channel: R1,500
- 2 channels: R1,500 + R1,000 = R2,500 (R1,250/channel avg.)
- 3 channels: R1,500 + R1,000 + R750 = R3,250 (R1,083/channel avg.)
- 4 channels: R1,500 + R1,000 + R750 + R500 = R4,250 (R1,063/channel avg.)
Comparison:
- 1 channel: Old = R1,250, New = R1,500 (+R250, +20%)
- 2 channels: Old = R2,000, New = R2,500 (+R500, +25%)
- 3 channels: Old = R2,500, New = R3,250 (+R750, +30%)
- 4 channels: Old = R3,000, New = R4,250 (+R1,250, +42%)
- Takeaway: New pricing boosts revenue significantly, especially for 3–4 channels, fixing the profit drop you noticed with discounts.

Profit Structure with New Pricing (SocialPilot $30/month = R585 at 1 USD = R19.50)

10 Clients, 1 Channel Each (10 channels total):
- Revenue: 10 × R1,500 = R15,000 (~$769 USD)
- Cost: R585 (~$30 USD)
- Profit: R14,415 (~$739 USD)
- Profit per client: R1,441 (~$74 USD)
5 Clients, 2 Channels Each (10 channels total):
- Revenue: 5 × R2,500 = R12,500 (~$641 USD)
- Cost: R585 (~$30 USD)
- Profit: R11,915 (~$611 USD)
- Profit per client: R2,383 (~$122 USD)
3 Clients, 3 Channels Each + 1 Client, 1 Channel (10 channels total):
- Revenue: (3 × R3,250) + (1 × R1,500) = R9,750 + R1,500 = R11,250 (~$577 USD)
- Cost: R585 (~$30 USD)
- Profit: R10,665 (~$547 USD)
- Profit per client (avg.): R2,666 (~$137 USD)
2 Clients, 4 Channels Each + 2 Clients, 1 Channel Each (10 channels total):
- Revenue: (2 × R4,250) + (2 × R1,500) = R8,500 + R3,000 = R11,500 (~$590 USD)
- Cost: R585 (~$30 USD)
- Profit: R10,915 (~$560 USD)
- Profit per client (avg.): R2,729 (~$140 USD)
Old Pricing Comparison (10 Channels Max):
- Old: 10 clients, 1 channel = R12,500 – R585 = R11,915 (~$611 USD)
- Old: 5 clients, 2 channels = R10,000 – R585 = R9,415 (~$483 USD)
- Old: 3 clients, 3 channels + 1 client, 1 channel = R8,750 – R585 = R8,165 (~$419 USD)
- Old: 2 clients, 4 channels + 2 clients, 1 channel = R9,000 – R585 = R8,415 (~$432 USD)
- New vs. Old Profit Gain: +R2,500 to R2,500 (~$128–$128 USD) across scenarios—new pricing consistently outperforms.

Part 2: Comprehensive Guide to Social Media Management with SocialPilot

Introduction to Social Media Management Role with SocialPilot

As a social media manager using SocialPilot, your role is to oversee clients’ social media presence—posting consistent, high-quality content (8–12 posts/month per your plan), engaging their audience, tracking performance via analytics, and reporting results. SocialPilot simplifies this by centralizing scheduling, monitoring, and reporting for platforms like Facebook, Instagram, Twitter (X), TikTok, LinkedIn, Pinterest, YouTube, and Google My Business. You’ll save time, look professional, and learn agency-grade skills (analytics interpretation, client reporting) while keeping your process mysterious to clients.

Step 1: Subscribing to SocialPilot

Where to Go: Visit socialpilot.co.
How to Register:
1. Click “Start Free Trial” (14-day trial, no card needed initially).
2. Sign up with your email and create a password.
3. Choose “Professional” plan ($30/month annual, $35/month monthly) for 10 channels, 1 user.
4. After trial, pay via card (Visa/Mastercard)—activates instantly.
Setup: Cloud-based—no download needed. Access via browser (Chrome/Firefox) on your computer or phone.
What They Need from You: Just your email, password, and payment details post-trial. No client info required at signup.

Step 2: Onboarding Clients and Connecting Channels

You don’t need clients’ usernames/passwords—SocialPilot uses secure authorization via platform logins. Here’s how for each platform:

General Process:
1. Log into SocialPilot.
2. Go to “Connect Accounts” in the dashboard.
3. Select the platform (e.g., Facebook).
4. Client logs in (or you do with their permission) to authorize SocialPilot—adds the channel to your account.
Client Scenarios and Requirements:
1. Client 1: Facebook Only (1 Channel)
  - What You Need: Client invites you as a Page Admin/Editor via their Facebook Business Manager or page settings (Settings > Page Roles > Add Person). Use your personal Facebook account to accept.
  - In SocialPilot: Connect the page—select it from your authorized pages.
2. Client 2: Facebook + Instagram (2 Channels)
  - What You Need: Facebook Page Admin access (as above). Instagram must be a Business Account linked to the Facebook Page (client sets this up in Instagram settings).
  - In SocialPilot: Connect both—Facebook authorizes Instagram too if linked.
3. Client 3: TikTok Only (1 Channel)
  - What You Need: Client’s TikTok login (username/password) or they log in during setup to authorize SocialPilot (no admin invite option).
  - In SocialPilot: Connect via TikTok login prompt.
4. Client 4: Twitter Only (1 Channel)
  - What You Need: Client logs into Twitter to authorize SocialPilot (no admin roles—direct login needed).
  - In SocialPilot: Connect via Twitter authorization.
5. Client 5: YouTube (1 Channel)
  - What You Need: Client adds you as a Manager in YouTube Studio (Settings > Permissions > Invite with your Gmail).
  - In SocialPilot: Connect via your Gmail—select their channel.
6. Client 6: Google My Business (1 Channel)
  - What You Need: Client invites you as a Manager via Google Business Profile (Manage Users > Add User with your Gmail).
  - In SocialPilot: Connect via your Gmail—select their profile.
7. Client 7: All Platforms (6 Channels)
  - What You Need: Facebook Admin, Instagram linked, TikTok login, Twitter login, YouTube Manager, Google My Business Manager—all as above.
  - In SocialPilot: Connect each separately—6 channels total.
Security Note: Never ask for passwords unless unavoidable (e.g., TikTok/Twitter). Use admin invites where possible—clients feel safer.

Step 3: Using SocialPilot After Onboarding

Dashboard: Log in at socialpilot.co—see all connected channels on the left.
Scheduling Posts:
1. Click “Posts” > “Create Post.”
2. Select client’s channel(s) (e.g., Client 2’s Facebook + Instagram).
3. Upload your Canva flyer/video, add caption (SEO-optimized), schedule (e.g., 2–3 posts/week).
4. Bulk upload via CSV for 8–12 posts/month—set dates/times.
Monitoring:
- Go to “Social Inbox”—view/reply to comments/messages across channels.
Analytics:
- Click “Analytics”—see reach, engagement, growth per channel. Export PDF reports (Posts > Analytics > Download).
Collaboration:
- With Clients: No direct login—share schedules/reports via PDF (Posts > Calendar > Export) or approval links (Posts > Approval). Included in $30 plan.
- With Staff: Limited to 1 user ($30 plan)—no staff collaboration. Upgrade to $50 (Small Team) for 3 users to assign tasks (e.g., “Draft posts”).

Step 4: What You’ll Learn

Analytics Skills: Interpret reach (views), engagement (likes/comments), trends (best posting times)—builds agency-level data skills.
Efficiency: Manage 10 channels in one tool—mimics agency workflows.
Reporting: Create pro reports—impress clients, prep for agency roles.
Content Strategy: Use suggestions (e.g., hashtags) to boost posts—hones your SEO/copywriting edge.

Key Notes

Activation: Post-payment, SocialPilot unlocks all features instantly—no delays.
Platforms Supported: Facebook, Instagram, Twitter (X), TikTok, LinkedIn, Pinterest, YouTube, Google My Business—all manageable at $30.
Upgrade Path: Hit 11+ channels? $50 for 20 channels, 3 users—scales with your growth.

Getting Started